Marketing3 min setup
Blog to Social Suite
Takes a published blog post, reads it, and writes platform-optimised posts for LinkedIn, X, Instagram, and Facebook.
AI-Powered Automation
Automation without the engineering degree.
Pre-built AI routines that non-technical teams deploy in minutes. No workflow builders. No technical setup. Just results.
Powered by Claude & ChatGPTRSetting up: Lead QualifierLive in 3 min
R
Which CRM do you use?
HubSpot
R
Connected. Where should qualified leads go?
Slack #sales channel
Configuration
CRM connected: HubSpot
Notifications: Slack #sales
AI model: Claude
Running test...✓ Passed
Connects with the tools you already use
Routines powered by Claude & ChatGPT
How it works
Live in minutes, not days
From first click to live routine. No technical decisions required.
01
Step 01
Browse the library
Explore pre-built routines designed for real business outcomes. Marketing, sales, operations, finance — pick what you need.
02
Step 02
Connect your apps
Sign in to apps you already use. Gmail, Slack, Stripe, HubSpot. We guide every step with simple questions.
03
Step 03
Test with sample data
Run a safe test before anything touches real accounts. See exactly what happens before going live.
04
Step 04
Activate and relax
Go live with one click. Monitor status in plain language anytime. AI handles the rest.
Routine Library
Start with outcomes, not tools
Choose from curated AI routines built for real day-to-day work. You never build flows from scratch.
Finance2 min setup
Revenue Intelligence Briefing
Weekly Stripe analysis — not just metrics but WHY. Identifies trends in plan mix, upgrade/downgrade patterns, and seasonal signals.
Lead Qualifier
Reads new enquiries, researches the company, scores against your ideal customer profile, and writes a brief with recommended next steps.
Meeting Intelligence
Takes a meeting transcript, extracts decisions, action items with owners and deadlines, and produces a structured summary.
Support Drafter
Reads inbound support messages, classifies the issue, checks your knowledge base, and drafts a contextual response.
Invoice Intelligence
Reads invoice emails, extracts key data, flags anomalies like unusual amounts or duplicates, and queues for approval with context.
Why AI routines
Beyond simple if-this-then-that
Traditional automations break on edge cases. Routinely uses AI to understand context and handle the unexpected.
Traditional automation
- ✕Breaks on unexpected data formats
- ✕Requires manual error handling
- ✕Static rules, no context awareness
- ✕Error messages need a developer to read
Routinely AI
Smarter- ✓Adapts to edge cases intelligently
- ✓Self-diagnoses and suggests fixes
- ✓Understands relationships in your data
- ✓Explains everything in plain language
Built for outcomes
Not just automation. Intelligence.
Our AI understands context, handles edge cases, and makes decisions — like a team member who never sleeps.
AI-Powered Routines
Not simple if-this-then-that triggers. Routinely uses AI to understand your data, handle edge cases, and adapt when things change.
Context awareness
Understands relationships in your data
Edge case handling
Makes smart decisions on non-standard inputs
Conversational setup
Answer simple questions. Your routine configures itself. No drag-and-drop builders.
Test before activate
Run safe tests with sample data before anything goes live.
Plain-language monitoring
See what is happening in words you understand. No log files, no error codes.
Smart error recovery
AI diagnoses issues and either fixes them or explains them simply.
EasyConnect add-on
AI credits, managed for you
All paid plans include routines and the library. EasyConnect is optional for users who prefer managed AI credits and keys.
Bring your own keys
Use your own AI API keys. Lowest cost, full control. Works on all paid plans.
- ✓Lowest direct AI cost
- ✓You control your keys
- ✓Works on all paid plans
Recommended
Add EasyConnect
We manage AI credits and keys for you. Just top up when you need more.
- ✓No API key setup
- ✓Top up credits when needed
- ✓Built-in usage visibility
EasyConnect credit packs
1,000 credits
£12
Light monthly usage
Most popular
5,000 credits
£49
Most popular top-up
20,000 credits
£169
Heavy usage months
What teams are saying
Built for people who need results, not tools
We tried Zapier and Make. Our ops team got stuck every time. Routinely was the first tool where they could actually set things up themselves.
SM
Sarah Mitchell
Operations Director, Mid-size e-commerce
The revenue intelligence briefing saves me two hours every Monday morning. It doesn’t just show numbers — it tells me why they changed.
JC
James Chen
Founder, SaaS startup
I was sceptical about ‘AI-powered’ anything. But the lead qualifier genuinely understands our ICP and writes better briefs than our junior SDRs.
PS
Priya Sharma
Head of Sales, B2B Agency
Our marketing team deployed the blog-to-social routine in under five minutes. Now every article automatically becomes four platform-specific posts.
TB
Tom Bradley
Marketing Lead, Tech consultancy
Common questions
Frequently asked questions
Everything you need to know about Routinely. Can't find what you're looking for? Get in touch.
Ready to automate without the complexity?
Pick a routine, connect your apps, and go live. No workflow building. No technical skills needed.
Plans from £19/month. Cancel anytime. View full pricing